Post by account_disabled on Dec 23, 2023 23:25:24 GMT -5
The video is good. Communicating via video is great. It is a tool that every marketer, every manager, every entrepreneur should integrate. The difficulty is that the camera does little, it intimidates. We don't know what to say, we stammer, we are somewhat paralyzed. LinkedIn has just integrated video into the methods of communication offered to its members. Before going into more detail about this new feature, here is an article which presents 10 excellent videos from entrepreneurs . Enough to take a little inspiration before making your first video on LinkedIn.
As usual at LinkedIn, a new feature has just appeared and it is currently only Email Data implemented by a few happy few. LinkedIn has almost never launched something new among all its members. Each time it is a progressive deployment whose rules remain quite opaque. This time, the new thing is the native video in the timeline (ie on the home page). We will therefore soon be able to create videos (initially from the mobile app) and share them like we share a post. We know that we have access to the functionality when the icon appears in the frame at the top of the home page.
It's difficult to comment on a feature that hasn't yet been deployed. Apparently, we will be able to make videos up to 10 minutes, but I think we will have to stay in short formats and capture attention from the first seconds to make you want to go to the end. Moreover, LinkedIn recommends staying between 30 seconds and 5 minutes. Videos should be on autoplay, sound muted. You should be able to disable autoplay in the settings. As with Facebook or Twitter, LinkedIn only counts views from 3 seconds of viewing. The advantage of this new feature is that the video format is very popular and that it corresponds more to a BtoB target than Facebook, Instagram or Snapchat.
As usual at LinkedIn, a new feature has just appeared and it is currently only Email Data implemented by a few happy few. LinkedIn has almost never launched something new among all its members. Each time it is a progressive deployment whose rules remain quite opaque. This time, the new thing is the native video in the timeline (ie on the home page). We will therefore soon be able to create videos (initially from the mobile app) and share them like we share a post. We know that we have access to the functionality when the icon appears in the frame at the top of the home page.
It's difficult to comment on a feature that hasn't yet been deployed. Apparently, we will be able to make videos up to 10 minutes, but I think we will have to stay in short formats and capture attention from the first seconds to make you want to go to the end. Moreover, LinkedIn recommends staying between 30 seconds and 5 minutes. Videos should be on autoplay, sound muted. You should be able to disable autoplay in the settings. As with Facebook or Twitter, LinkedIn only counts views from 3 seconds of viewing. The advantage of this new feature is that the video format is very popular and that it corresponds more to a BtoB target than Facebook, Instagram or Snapchat.